ABOUT

Hello! I’m Liza, a brand designer, visual artist, and illustrator with a love for coffee, design, and storytelling. I fell in love with branding because it allows me to tell stories through symbols, visuals, textures, and patterns. For me, bringing a brand’s story and vision to life feels like that sweet treat at the end of the day.

For the past five years, I’ve been shaping brands, growing not only as a designer but also as a more well-rounded person (though I’ll admit, when you’re truly passionate about what you do, finding balance is always a work in progress).

I especially love working with brands in the home, wellness, clothing, women-led businesses, handmade goods, ceramics, self-care, coffee shops (or really, anything coffee-related!), and service-based industries. That said, I always welcome projects from any field that let me explore something new.

If you’re looking to create an impactful brand that goes beyond a logo and truly tells a story - let’s connect!

Branding Process

The power of a brand’s image and identity has become the cornerstone of developing a target audience nowadays. As a Brand designer with almost 5 years of experience, I have created a strategy of delivering my art which is primarily based on story telling.

My services include the designing of customised fonts, minimal logos, and social media posters. When clients approach me, the first step is to usually provide a one-on-one consultation to discuss their needs. Every great brand starts with a story. I begin by understanding your vision, values, audience, and goals, digging deep into what makes your business unique. Through research and brand strategy, we define your brand’s personality, positioning, and the message you want to share with the world.

With a clear strategy in place, I translate your story into a visual identity. From logo design and color palettes to typography, textures, and patterns, every element is crafted to reflect your brand’s essence. I create design systems that work seamlessly across print, digital, and physical touchpoints, ensuring a consistent and memorable brand experience.

Once your brand is ready, I package it with guidelines, templates, and assets so you can confidently share it with the world. Whether you’re launching for the first time or refreshing your image, I help you roll out your brand across platforms and I’m here to support you as it grows, evolves, and inspires.